Brand Loyalty †Thesis Proposal Essay

The menses financial crisis has spread around the world and no consumer has stayed untouched. In economic downspins, consumers atomic number 18 trying to break dance manage their expenses due to uncertainty for the future. In much(prenominal) cases, their commemorate the true might be shaken. specially for UK consumers, whose purchasing power is lower than the other nations, the fleck in the beginning of 2010 seems to be much more than difficult. Hence, the purpose of this seek is to investigate the impact of the online recess on UK consumers stigmatize commitment.A valued regularity bequeath be employed and the observational data bequeath be collected through and through questionnaire survey with a sample of fifty UK consumers from the theater of Thessaloniki. The questionnaire survey forget be aird to different muckle regardless of age and demographic characteristics, backgrounds and attitudes. The results of the study will aim to show that not all consumers smear loyalty has been shaken the same by the recession but approximately types of consumers were more affected comp ared to others.Furthermore, the research will aim to indicate that tick loyalty varies everyplace products so some product and serve up categories lost a big part of their commercialize carry on. The findings might be interesting and useful to several(prenominal) companies that would like to be aware twain of the profiles of the customers that are more likely to switch to cheaper ticks and the products that will good lose a part of their market share during a recession so that can hammer the appropriate marketing strategy.In the highlighted part indemnify the name of the area where it will be easier for to distribute fifty surveys and assume them back. What Influences brand loyalty towards nance brands in the UK market? Brand loyalty has been a one of the biggest issues in the world of marketing over the last years. The two topics of brand loyalty and b um smoking have rarely been linked. A viable reason for this is that researchers might feel that it is in some way unethical to provide managerial suggestions for baccy producers.The aim of this study is to clarify that matter and get knowledge about which product-related, psychographic, health-related and demographic factors influence the brand loyalty among smokers and to what extent. By examining brand loyalty towards arse brands, those factors which in fact decrease brand loyalty can be identified. In the writings review, the required background will be referenced to execute the research questions. The research will be conducted on a quantitative basis.The main research method used will be questionnaire survey. It is the researchers belief that this study will provide stark naked and interesting perspective on the topic of brand loyalty, as well as the researcher hopes that the results will be beneficial for social marketers in their pit against cigarette smoking. What e ffect does sponsorship have on brand loyalty A case study of Vodafone customers An increasingly larger marketing budget is allocated to sponsoring in companies.This has triggered the management of the academics to research what the exact effects of sponsorship on a sponsoring brand are. This study fills a gap in the sponsorship literature by focusing on both current customers and looking at sponsorship from both electronegative and positive perspective. It researches what the effects of sponsorship are on brand loyalty for current customers concerning a sponsored party. Prior literature on both sponsorship and brand loyalty is explored to arrive at a sound a priori reference.The review will demonstrate that negative and positive incidences as the condition has a negative and positive effect separately on attitude swop toward the sponsored party, which in turn influences change in brand loyalty. The established theoretical reference is tested by means on a questionnaire survey. The sample will consist of Vodafone customers, which are tested on the change in attitudes toward the sponsored team (McLaren-Mercedes Formula 1 team for Vodafone) and on the change in attitudes and behavior toward the sponsoring brand.